The Non-Seefood Diet

Most diets fail because they fight biology with willpower. In The Non-Seefood Diet, board-certified urologist David Shusterman, MD goes after the real culprit: the see-it-eat-it reflex — the conditioned, sub-second brain loop that turns the sight of food into a command to eat it.

Drawing on neuroscience, behavioral psychology, and 25 years of clinical practice in the GLP-1 era, Dr. Shusterman shows why cravings start in your eyes rather than your stomach, how the modern food environment is engineered to hijack your reward system, and how medications like Ozempic create a window of quiet in which the reflex can finally be rewired.

You’ll learn the Delay–Disrupt–Decide method for breaking cue-induced eating, the Non-Seefood Mindset built on observation over reaction, awareness over willpower, and consistency over perfection — and how to protect muscle, energy, and long-term health while eating less.

The book focuses on your relationship with food and the habits around it, with practical ideas to consider in everyday life.